good composition!!!

Fall and Winter!!!

For all you guys, who does not know how to dress in this coming winter !!!!

Shift your possibility.

There is one reason that I have to post this campaign that Norik and I have designed for advertising the new product for Adobe CS4. We have not had a chance to explain why we have to design the visual look of our ads kind of the same feeling from Adobe.
First of all, we needed to keep the identity of Adobe brand and personality.
Second, as a creative designers identity of the product is the most important thing that we have to keep it in our minds.
Finally, this campaign is boring or not, I really happy with this project and totally happy with what we have done.

Printed advertising.

First of all, there is a printed ad for Adobe CS4!!! I really like this ad cause It reminds me that my hand could control the way I want to paint or design things more than the computer and program does. However, CS4 gives that ability to me and the user!!!

Advertising Agency : Bates141, Jakarta, Indonesia
Creative director : Hendra lesmono
Art Directors : Andreas Junus, Irawandhani Kamarga
Copywriter : Darrick Subrata

Well, I have researched for my Advertising class and found some printed ads for the service companies and some interesting ads on the Bus Shelter. I would like to share these ads to my classmates.

Stefan G. Bucher

Thursday 6, 2008 Stephan G. Bucher came to Cal State L.A. to talk about his life, his designs, his clients and his style. The style of his works makes him outstanding, unique and memorable. Beside, the way he deals with his clients inspired me to treat my clients in the future. Not only the way he designed his works that is interesting, but also the way he presented himself by using the slides, movies, and the sequence of the slide make the event looks like a talk show. I imagine that if he were a professor in the university how interesting of his slide would be.
“When an idea pops into his head he can’t stop until he somehow makes it real” This is the thing that sticks in my head and make me think of it every time how good I am as a graphic designer? Could I execute my ideals and my thoughts through the concept of my designs, through the elements of my works and through the composition of my layout?


He was talking about the Daily Monster that he has been drawing everyday. The reason why he keeps drawing the monster is he would like to be inspired by the ink everyday and improve his creative skill by drawing it.
I would like to say thank you to him and everyone who bring him to our campus. Hopefully, we will have a chance to listen to the great designer who comes to talk in our campus or in L.A. I wont miss that thing for sure.

Bernini and the birth of Baroque portrait sculpture.

Bust of Costanza Bonarelli (1636–38) from Gian Lorenzo Bernini is one of the most popular statues from Baroque period, which is displayed in The GETTY center Los Angeles from August 5 to October 26, 2008. Gian Lorenzo Bernini (Italian, 1598–1680) and his contemporaries in Rome transformed the portrait bust into a groundbreaking art form. With dazzling virtuosity, these artists were able to coax the living presence and personality of their sitters—creating a "speaking likeness"—from the intractable medium of stone. Constanza Bonarelli drove Gian Lorenzo Bernini mad with passion—and inspired him to conjure flesh from stone in one of his most breathtakingly lifelike marble portraits.


There are many sculptures, sketches and paintings from Bernini and Baroque artists, which were shown in the GETTY museum Los Angeles during the last weekend. That was such a great opportunity to experience the master piece of Bernini.

Sticky Images !!

These printed ads stick in my head with different viewpoints. The first one, which is an Architect'07 Fair, Thai temple hair grabs my attention with the visual art direction and the technique of designers to execute their concept and ideas. I have a question after I have seen the advertising for a hair conditioner. Why the art director presents their ad by using an illustration of a woman with a dirty hair? Global warming is the name of the last ad that is the stickiest image in my opinion. It makes me worry about my head a lot. Even the product of this ad is not a shampoo.

Universal Toy.

The concept for 2006-design competition was “Universal Toy”. Department of Export Promotion, Ministry of Commerce, Royal Thai Government took a great responsibility for this event. Designers and students in Thailand who wanted to submit their works had to design a toy, which could be played by all generation in the family. Beside, it should develop skills of players not only the children, but also the parent who play it with their kids.

Form Follows Function
I had designed this toy base on this quote “ Form Follow Function”. The form, shape and materials follow functions. The rounded rectangular-shape of two plates was designed for the safety. Players from both sides should see each other. Therefore, transparent acrylics were used as a material for those plates. The stick was put a number in one side and an icon on the other side, which was made from a wood.


How to play?

First of all, the first player has to choose icon from one side of the stick and out it through the plate from one to whatever (depend on two players). After the first player has put all sticks in the plate, the second player has to pull it of by its order from the first icon to the last icon. This toy develops many skills of every players such as, eye and hand co-ordination, and memorization.
“Memory Stix”

Bangkok design festival 2008

This is a big design event in Thailand with the theme Everybody’s Eeveryday life. There are a lot of design exhibitions from local and international designers, workshops and lectures from famous designers in several hip places in Bangkok for example; Jim Thompson Art Center, Bangkok Art and Culture Center, Siam Discovery, Siam Center, Siam Paragon and more.
The purposes of this event are to provide opportunities for design students, designers and local organizations to share, exchange and create new movements in the Thai design scene.


The Bangkok International Gift Fair and the Bangkok International Houseware Fair (BIG & BIH) are annual events. You could find product designs from manufacturers and wholesalers, and also fresh ideas from young designers who win the annual competition such as; product design competition, graphic design competition, furniture deign competition, and more.
The reason why I have named this event, because when I was a undergraduate student in Thailand I won this competition and my design was shown in this annual event.
Next time I will talk about my design which was shown in BIG&BIH 2005.

Cultural perception.

cultural perception.....The big different perception from two sides of this world !!!!



Art454LP or Art503 ( Advertising Art Direction) is one of three classes that I take this Fall quarter. I have learned from the first two exercises about the perception of two culture, American and Thai. First exercise, we were assigned to choose the image and we had to give the word or short phase that totally change the meaning or the emotion of the image. On the other hand, the second one we chose one word or short phase and looked for 10 images that totally change the meaning or emotion of the word.

There are 10-15 students in this class, and the majority of them were born in United State. My perception and their perception is different in many words and images, for example; the image of a head of a man from the bird eye view. I strongly believe that Thai student will not pick this image for this word " How high ....something" ( I can not memorize, my bad ) In contrast, Thai student will choose the same image but different view which can represent a bald head of that man !!!!

The burger is the most popular for this class that represent a junk food>>> This image is universal image that everyone has the same perception.

Cemetery is a sentimental place that can affect the emotion of the viewer, even for Thai people.
Beside, the perception of Asian people from this image is their ancestors.

Red high heel represents a sexy women or fashion.
On the other hand, the meaning of sexy women is represented by nude women in eastern culture.

Can you deliver your ideas, the massage of the product through the image and the word or phase to your clients ? These are the questions that art director and copy writer should keep in mind.

Apple Logo

The new Apple logo is designed by Rob Janoff. It has a simple shape of an Apple, bitten into. The bite symbolized knowledge(in the bible the apple is the fruit of the tree of knowledge) and the bite can also be pronounced "byte, a reference to computer technology. 

You can't rush art.

No matter how small it is.

So , don't rush me to do any small piece of art.

GETTY Museum Project...

March 20th, 2008

I had a chance to go to Getty museum with my Japanese-American friend, Karen Hirosawa. We both were assigned to sketch 6 artworks from 5 eras, Late Gothic, Italian Renaissance, Northern European (1400s-1550s), Baroque, Modern/Contemporary and one of our favorite.

Spring (1894)

Lawrence Alma Tadema

My favorite.

Well, I discovered that American-students rarely work with their project as a group. They finish it alone. On the other hand, Thai-students always study with their friends and help each other. 

Anyway, I had lots of fun with her at the museum. We might make a bigger group in the next assignment for our happy project.